Free website tools
Find problems, compare the gap, then plan the right fix.
Practical tools for founders, buyers, and teams working on websites and web products. Test performance, audit an existing site, compare a competitor, check accessibility, plan scope and budget, prepare an RFP, or run launch QA before starting a sales conversation.
Diagnose first
Use evidence before choosing a fix.
Start with the speed test, website review, accessibility checker, or competitor analysis when you already have a live site. These tools help separate observable technical or conversion problems from assumptions, so a redesign or rebuild is based on the issues that actually need attention.
Plan the project
Turn findings into a usable scope.
Use the cost calculator and project brief generator when the problem is understood but the project is not yet defined. They help structure goals, pages, features, integrations, content, SEO requirements, timeline, and budget so developers or agencies can respond to the same brief instead of making incompatible assumptions.
Procure & validate
Compare vendors, then check the release.
Use the web development RFP template to give vendors the same scope and evaluation criteria, then use the launch checklist before release. Automated checks are a starting point rather than a substitute for manual QA, analytics, Search Console data, accessibility review, security review, or real-user feedback.
Performance + Lighthouse
Website speed test
Run mobile and desktop Lighthouse performance tests, inspect loading metrics and bottlenecks, then carry the priority issues into a scoped fix plan.
Open tool ↗SEO + lead leaks
Website review
Review a public website for SEO, technical, mobile, accessibility, trust, conversion, and lead-generation issues with evidence and practical fixes.
Open tool ↗Competitive gap report
Website competitor analysis
Compare your website with a competitor across observable SEO, content, trust, conversion, mobile, accessibility, technical, and performance signals.
Open tool ↗Accessibility + mobile
Website accessibility checker
Check a public website for detectable HTML accessibility and mobile issues, with evidence, practical fixes, and clear limits around automated testing.
Open tool ↗Conversion + enquiry leaks
Lost Lead Scanner
Scan a public homepage for detectable CTA, contact, form, phone, WhatsApp, privacy, and trust gaps that can make enquiries harder.
Open tool ↗Budget planning
Website cost calculator
Estimate a broad website, e-commerce, web application, or SaaS budget range before requesting a detailed quotation.
Open tool ↗Scope planning
Website project brief generator
Turn goals, audience, pages, features, integrations, SEO, timeline, and constraints into a copy-ready development brief.
Open tool ↗Launch QA
Website launch checklist
Use a 50+ point launch QA checklist covering search, redirects, forms, accessibility, performance, security, analytics, DNS, email delivery, and post-launch checks.
Open tool ↗RFP + procurement planning
Web development RFP template
Create a web development RFP or website RFP, download the document, and use a weighted vendor scorecard to compare scope, technical approach, UX, proof, timeline, price, and support.
Open tool ↗Procurement shortcut
Need a web development RFP?
Start with the dedicated template and generator so every agency or developer receives the same project context, requirements, timeline, budget assumptions, and scoring criteria.
Need context before using the tools?