Free planning tool · Worldwide
Website brief template and free generator.
Turn a rough idea into a brief a web development company, agency, or freelancer can actually scope. Fill in what you know, leave unknown decisions open, then copy the generated document into email, Notion, Google Docs, or your own procurement process.
Build your brief
Generated brief
Nothing is submitted or stored.
What a useful brief does
Reduce uncertainty before anyone starts designing screens.
Comparable proposals
Give every supplier the same goals, constraints, and known requirements so quotes are easier to compare.
Fewer hidden assumptions
Mark unknown decisions instead of letting each developer silently make a different assumption.
Better discovery
A brief gives the first workshop something concrete to challenge, clarify, and improve.
Safer handover
Ownership, integrations, hosting, analytics, redirects, and launch responsibilities are less likely to be forgotten.
Use it with these planning resources
Website cost calculator
Get a broad planning range before requesting a custom quote.
Open resource ↗Website development cost
Understand what changes scope, effort, and price.
Open resource ↗How to hire a website developer
Compare ownership, QA, communication, SEO, and launch support.
Open resource ↗Web development RFP template
Turn the brief into a structured request for proposal for comparable vendor responses.
Open resource ↗FAQ
What should a website project brief include?
A useful website brief should explain the business goal, priority audience, important pages or product areas, required features, integrations, content and brand inputs, SEO or migration needs, timeline, commercial constraints, approvals, ownership, and unresolved questions.
Is this website brief generator free?
Yes. The tool is free to use. The information stays in your browser and is not submitted to Social Linker unless you later choose to send the brief through a contact or project request.
Can I use this for a web application or SaaS product?
Yes. The same structure works for websites, redesigns, e-commerce, web applications, and SaaS MVPs. For software products, describe user roles, workflows, data, permissions, integrations, and important failure states in more detail.
Why include budget and timeline in a brief?
They help development partners propose a scope that fits the real constraints. A useful range or fixed date is more informative than asking several suppliers to guess what size of project you intend to buy.