01 / SPEED
Performance-minded
Lean builds, responsive UI, fewer unnecessary layers.
Websites & productsbuilt toearn trustonline.
Founder-led design and development for websites, web apps, and SaaS — from idea to launch.
Founder-led delivery
Built on the stack we use
One team / one system · Website
From brief to production.
SelectedPlan
Goals, audience, search intent
01 / 04
Next.jsReactTypeScriptPostgreSQLVercelTechnical SEO
Custom websitesWeb applicationsSaaS productsUI/UX designE-commerceTechnical SEO
Built into every delivery
Less ceremony. More useful work.
02 / SEARCH
SEO foundations
Structure, metadata, crawl paths, redirects, sitemaps.
03 / ACTION
Clear conversion paths
Forms, contact routes, WhatsApp, and obvious next steps.
04 / STACK
Modern web stack
Next.js, React, TypeScript, Node.js, PostgreSQL.
SELECTED WORK → RESPONSIVE BUILDS → REAL PROJECTS
Built in code. Shown as built.
Switch projects and viewports to see the actual responsive directions, not a recreated mockup.
A redesign, stripped to the decisions
Same business. Clearer page.
Drag it end to end. This is an illustrative service-business page — the useful change is hierarchy, specificity, proof placement, and one obvious next step, not extra decoration.
Drag ↔ · arrow keys also work
Illustrative redesign study — not presented as a client case study.56% after
Founder / Social Linker
PU
Building from Varanasi, working with businesses and product teams worldwide.
Founder-led, not anonymous
Pranamya Upadhyay. Building the company and the work in public.
I work across web development, SaaS and MVP delivery, product UI, technical SEO, and the systems behind Social Linker. I am also building Isolith, our architectural visualization product currently in development. The goal is simple: show the work, document what actually changes the business, and make it easy to know who is responsible for the result.
The stack behind the work
Tools we actually ship with.
Not a logo wall. This is the stack used on Social Linker and the kind of production work we build. We still choose tools around the project instead of forcing every project into the same setup.
Frontend & UI
HTML5CSS3JavaScriptTypeScriptReact 19Next.js 15Tailwind CSS
The core web layer: semantic markup, responsive UI, component systems, and production frontends.
Motion, 3D & browser graphics
Framer MotionThree.jsWebGLCanvas
Used for motion systems, interactive product demos, spatial interfaces, and richer browser experiences.
Backend & APIs
Node.jsNext.js Route HandlersREST APIsJSONPrisma
Forms, server logic, integrations, authentication flows, data operations, and application endpoints.
Data
PostgreSQLSQLRelational data modelling
Structured product data, lead storage, accounts, workflows, and application state.
Delivery & operations
GitGitHubnpmVercelResend
Versioned releases, CI checks, production hosting, dependency management, and transactional email.
Existing-system integration
Python APIsC/C++ servicesJava/Kotlin APIs.NET APIsPHP backends
We can connect web products to existing services through HTTP/REST APIs without pretending those languages are this site's day-to-day stack.
Three rules we keep coming back to
Good work gets easier when the rules are simple.
Start with the job
Before colours, motion, or layout, we work out what the page or product has to help someone understand or do.
Build the boring parts properly
Forms, metadata, redirects, mobile states, performance, and search structure matter because customers actually touch them.
Do not force every project into the same process
A local business website and a SaaS product have different risks. We scope them differently instead of pretending one template fits both.
My Products
Products we build to solve real friction.
Client work keeps us close to real business problems. Building our own products forces the same ideas to survive real usage, edge cases, performance, and iteration.
AI-assisted landing page SaaSPublic beta
PageLinker
Go from campaign idea to a focused landing page and lead flow.
PageLinker is our publicly accessible landing-page builder in beta. Start with an idea or a template, edit your page visually, then publish when your offer and contact actions are ready.
Generate + editPublish pagesLead capture
A small thing we built for this site
Move around. Collect the lights.
It does not sell anything. We kept it because a website is allowed to be useful and still have one unnecessary, fun thing in it.
LINKS FOUND 00
LOADING THE PLAYGROUND
CLICK THE PLAYGROUND · W A S D / ARROWS TO MOVE
TOUCH CONTROLS TO MOVE
No signup. No CTA. Just collect the lights.
AWAITING INPUT
Worldwide delivery · India-based team
Available worldwide. Built for remote collaboration.
Social Linker works remotely with startups, businesses, and product teams across markets and time zones. Discovery, design, development, review, and launch can run fully online with clear milestones, versioned code, and live staging.
What working together is actually like
No five-step ceremony. Just enough structure to keep the work moving.
We cut the brief down before we add anything.
Most projects arrive with a feature list. We first work out what the business actually needs now, what can wait, and what would make the first release useful.
You see real work early.
We do not disappear for weeks and return with a dramatic reveal. Structure, interface direction, and working slices get reviewed while they are still easy to change.
Before launch, we check the unglamorous stuff.
Real devices, forms, email delivery, metadata, redirects, analytics, performance, and the small failure states that usually get ignored.
Buyer desk / before the build
Useful before a sales callPrice, scope, fit
Make the expensive decisions earlier.
Use the guides and tools below to compare options, shape the scope, and get a realistic starting point before asking anyone for a proposal.
Read ↗
Choosing who to work with
Compare the partner, not just the portfolio.
A practical way to compare proof, UX, engineering, SEO, ownership, communication, QA, pricing, and fit before choosing a web development partner.
Best web development agenciesWorldwide
Need a number first?
Estimate a sensible budget range.
Build a practical starting range before you request a custom quotation.
Still shaping the idea?
Turn the messy notes into a usable brief.
Organise goals, audience, pages, features, integrations, SEO, timeline, and constraints before development starts.
Useful when the project is already taking shape.
Website development in VaranasiAgency vs freelancerWebsite redesign costWeb app development costOutsourcing to India
All insights Start from the problem
Start from where you are.
Pick the situation that matches the project. Everything else can stay out of the way.
FAQ
The practical questions.
What does Social Linker build?+
Social Linker builds custom websites, web applications, SaaS products, e-commerce experiences, UI/UX systems, graphic design systems, and digital products.
Is Social Linker a web development company in Varanasi?+
Yes. Social Linker is based in Varanasi, Uttar Pradesh, India and works with clients locally, across India, and remotely worldwide.
Are Social Linker websites built for SEO?+
Website projects are built with technical SEO foundations including semantic page structure, crawlable internal links, metadata, sitemap coverage, structured data where appropriate, and performance-conscious implementation.
Do you build custom web apps and SaaS products?+
Yes. Social Linker works on dashboards, portals, internal tools, SaaS MVPs, onboarding flows, account areas, and custom product interfaces.
What technologies does Social Linker use for web development?+
The current production stack includes HTML, CSS, JavaScript, TypeScript, React, Next.js, Tailwind CSS, Node.js, Prisma, PostgreSQL, Framer Motion, Three.js, GitHub, Vercel, and Resend. Existing Python, C/C++, Java, .NET, or PHP services can be integrated through APIs when a project already uses them.
Do you work with clients outside India?+
Yes. Social Linker is based in India and can run discovery, design, development, reviews, and launch remotely for startups and businesses worldwide.
Do you offer MVP and Next.js development?+
Yes. Social Linker offers focused MVP development for founders and custom Next.js development for websites and web applications when the stack fits the project.
How do I start a project?+
Use the project quote form or contact Social Linker directly. The scope is reviewed first, then the work is custom quoted around the actual requirements.
Have something to build?
Show us what is stuck.We'll help you ship it.
No polished brief needed. Send the rough idea, broken flow, or half-built product and we'll start with the part that matters.